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NFL
In the fall of 1999, the Northern Virginia Alumnae Chapter
of Zeta Tau Alpha developed a new community service project based on the already successful THINK-PINK!® campaign by getting
involved with their local NFL team, the Washington Redskins. At the first Redskins home game in October, ZTA collegians and
alumnae from the metropolitan Washington D.C. area joined together to distribute 8,000 THINK-PINK!® ribbons to fans, stadium
employees and even the team owner. In the year 2000, ZTA expanded the program with NFL events in Indianapolis, Miami, New
York and again at Washington D.C., distributing over 85,000 ribbons. In 2001, the association with the NFL spread tripled
to 12 teams with support from the general office of the NFL and the ZTA Foundation. That year, new ribbon-stickers were introduced.
The program continued in 2002 in nine NFL cities and with one NBA team. To date, ZTA chapters have worked with more than a
dozen teams to participate in the ZTA THINK-PINK!® campaign, reaching more than 400,000 football fans across the country.
For the future, this program promises to continue its growth in spreading awareness.
Yoplait® and ZTA THINK-PINK!® team up to Save Lids to Save Lives®
This Fall, Yoplait and Zeta Tau Alpha will be working together to collect pink lids from Yoplait
yogurt containers. For every pink lid redeemed, 10 cents will be donated to the Susan G. Komen Breast Cancer Foundation up
to 1.2 million dollars.
All ZTA collegiate chapters
will receive collection kits which will include a collection bin, table tents, counter cards, instruction and fact sheet,
and collection envelopes to be used to collect lids from their chapter members. These items will be co-branded with Zeta Tau
Alpha and Yoplait.
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